In the Chinese year of the tiger Memmert has opened its first branch sales office. Red was the unifying element of the colourful ceremony with which the era of Memmert Shanghai (Trading) Co. Ltd. in China began on 11th of September 2010 in the Shanghai Science & Technology Museum.
In China, the Memmert colours have been the symbol of happiness and prosperity for thousands of years, and the Schwabach delegation, along with their Chinese branch manager Clement Mu, was greeted with many wishes containing these very words by the many guests from all over Asia. A successful mixture of modernity and tradition was a common theme running through the entire event. More than 120 invited guests, as well as representatives of the most important Chinese trade journals, took part in the formal, but at the same time cheerful, opening of the new Memmert sales office in Shanghai. Besides managing director Christiane Riefler-Karpa and branch manager Clement Mu, the president of the Chinese Science Association, Shanghai, Huang Huajun, and the head of the Quarantine and Inspection Office for Export & Import Guangdong, Lu Lu Zhang, gave speeches.
Memmert stands for innovation and tradition
Modernity and tradition, the two main elements of Memmert’s philosophy, were also reflected in the addresses. The two Chinese officials emphasised that Memmert‘s history in China goes a long way back. Memmert, they said, is a pioneer in the development of innovations, and they underlined that its quality stands for reliability and durability. The opening of the sales office in China is excellent news for customers, because employees can now satisfy the individual needs of local customers as they speak the same language. Due to the geographical proximity of the new Memmert sales office, the fastest service possible can now be guaranteed. Christiane Riefler-Karpa and Clement Mu again emphasised the significance of this day in Memmert’s company history and expressed the hope that relations with customers in China will become even closer and more cooperative. To achieve this, the Memmert teams in China and Germany will provide expert advice, immediate support in terms of service and spare parts requirements, as well as rapid delivery. “60 years ago, Willi Memmert, the founder of the company, laid the foundation for a long tradition as a leading manufacturer of ovens and climate chambers. This story of success was then continued by Grete Memmert-Riefler and her husband Peter Riefler and passed on to the third generation. In this spirit, the company is now being managed by Christiane Riefler-Karpa. With customer benefits as its guiding principle, the company with its high-quality products that meet a wide range of technical requirements is perfectly prepared for the 21st century”, the Memmert general manager ardently assured her guests.
Under the sign of harmony
After Christiane Riefler-Karpa, Heinz Bayer, Clement Mu, Lu Lu Zhang and Huang Huajun had symbolically cut a red tape, all guests went together for dinner in a restaurant close by. As it is tradition in China, the Memmert CEO went from table to table to toast to a shared and successful future.
An entertaining conclusion to the evening was provided by a prize draw among all guests, in which the main prize was a trip to Germany. An eventful and very sucessful day had drawn to a close and, at the same time, the future of Memmert Shanghai had begun.
