News

A "fantastic future" for Memmert China

The first meeting of the Chinese trade partners of Memmert since the opening of the Chinese branch in September 2010 took place in Shanghai on March 17th and 18th.

The first “Greater China Dealer Conference” was held under the motto “fantastic future”. Politicians are generally measured by their decisions made in the first hundred days in office. In the first part of the evening, the team around branch manager Clement Mu impressively demonstrated to the numerous guests that Memmert (Shanghai) Trading Co. Ltd. is well-prepared for the future and introduced their strategy for further market cultivation and key account supervision.

After the introduction of new products in the first half of the year, the trade partners then discussed the marketing plan for 2011. Experiences were exchanged with great interest and local market situations as well as own marketing activities were explained.

Following the meeting of the trade partners, colleagues from the Schwabach company headquarters from March 19th to 24th, 2011 supported the team from Memmert China in sales and service training courses for nearly 100 participants from the Asian Pacific region. After more than a week, the first large event since the opening came to a successful conclusion. Clement Mu reported on the absolutely positive results: “Along with the outstanding quality of our products, the close and personal contact with our customers is our great strength. Memmert China is growing and we are not exaggerating when we talk about a ‘fantastic future’.”